Monday, 24 February 2014

Question 5) How did you attract/address your target audience?

Question 5

It was very important for my group to conduct secondary research before starting out production. We did this by researching into othe successful thrillers aswell as conducting a questionnaire to give to peopel that fit our target audience. This helped us to find out more about out target audience and figure out what conventions we could use that would best please them in order to make our thriller successful.

Examples of the types of questions we used are:

1) What do you like/dislike about thriller movies?

2) What is your favorite thriller sub-genre?

3) What type of characters do you expect to see in a thriller movei?

4) How do ghost characters in thrillers make you feel?

After recieving research from my questionnaires I then had a greater understanding on what my target audience expect from thriller movies, what they most enjoy, what they least enjoy and overall it gave me a wider idea of what themes and conventions I would consider using in my own thriller. It almost helped me to make important decisions, for example; deciding to use a ghost as a conventional character in my thriller.

After finishing my production we then presented it to a focus group. This allowed us to see if we were successful and appealing to our target audienc.

feedback included :

"Wow! That was a shocking twist"

"At first I was slightly confused and then by the end it had all fallen into place and was very exciting."

1 comment:

  1. Clear to see that you know the importance of audience feedback and how this process is vital. You comment on your questionnaire and identify some key questions asked to help make decisions to appeal to your target audience.

    To improve;
    -include images of questionnaire and graphs

    ReplyDelete